Peter Gronquist has designed weapons labeled with different famous designer brands like Chanel, Gucci, Versace, Dolce & Gabanna, etc. The artist himself thinks that today people will put a designer label on nearly anything to look and feel awesome, so he wanted to make fun of it in a way
Gronquist says that he “Really just wanted to make something completely ridiculous”. The design-labeled weapons are everything from guns to bombs, even chainsaws. They have become so popular that movie character “Bruno” showed up at his own premiere in Los Angeles with a shining Chanel RGP.